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OpenAI is adding a visual advertising format to the ChatGPT image‑generation experience, starting with a test for Free and Go users in the United States, while also expanding its conversion‑tracking and attribution capabilities through partners such as Hightouch and LiveRamp. At the same time, the company launched an "Intelligent UI" that embeds interactive visuals—charts, maps, calculators—directly into ChatGPT conversations, initially available to paid‑subscription users before rolling out to free tiers. To meet EU transparency rules, OpenAI will embed invisible watermarks in all ChatGPT and Codex text generated for European users, allowing regulators to detect AI‑generated content. These moves illustrate a broader push to monetize the platform through ads, enhance user experience with richer interfaces, and comply with emerging AI regulations, signaling a maturing subscription model for AI services. [[1]]