Key developments – ADP’s latest research reveals that workers who trust their CEO are 41% more likely to be engaged, and trust in immediate colleagues boosts that figure to 60%. The study also links a 1% dip in…
Trust Drives Worker Productivity, New Data Shows
Key developments: A recent ADP study revealed that employees who trust their CEO are 41% more likely to be engaged at work, and that even a 1% dip in overall engagement can boost voluntary turnover risk by 45%.…
AI‑Driven Layoffs Spark Rapid Rise in Ireland’s Tech Union Membership
Key developments – Ireland’s Digital and Techworker Alliance (DATA) has exploded from roughly 270 members at its launch to over 1,350 in just 18 months, a five‑fold jump that coincides with a wave of AI‑related redundancies at firms…
Irish tech union membership surges five‑fold as AI‑driven layoffs hit Dublin
Key developments: Ireland’s Digital and Techworker Alliance (DATA) has exploded from about 270 members to over 1,350 in just 18 months, a five‑fold increase driven by a wave of AI‑related redundancies at firms such as Meta, TikTok and…
India’s gig workforce set to triple by 2030, boosting women’s employment but raising protection concerns
Key developments: India’s gig economy is booming, with the gig labour pool expected to grow from 7.7 million today to about 23.5 million by 2029‑30, according to NITI Aayog. Women are a growing share of this surge; the female labour‑force…
India’s Gig Economy Set to Triple Workforce by 2030, Boosting Women’s Job Options Amid Ongoing Equality Hurdles
Key developments: – The gig sector is expanding rapidly, with NITI Aayog estimating the total gig workforce at 7.7 million now and projecting it to hit 23.5 million by 2029‑30. This growth is opening new, flexible roles for women—ranging from…
Global Creator Economy Hits $480 Billion Milestone as Brands Shift Spend to Platform‑Pushed Ads
Key developments: U.S. creators are now pulling $44 billion in ad revenue, more than triple the 2021 level, and Goldman Sachs projects the worldwide market will top $480 billion next year. Video from creators accounts for roughly a quarter of…
Creator Economy Hits $480 Billion Global Valuation as Brands Double Down on Paid Ads and Policy Calls Grow
The creator economy is surging toward a $480 billion valuation next year, propelled by record ad spending and shifting market dynamics. U.S. creators alone are pulling in about $44 billion in annual ad revenue, more than triple the $13.9 billion spent…
FMCG firms lift ad spend as AI‑driven efficiency fuels higher output expectations
Key developments: Several fast‑moving consumer goods companies, including Nestlé India, Marico, Colgate‑Palmolive, Dabur and Polycab, have reported increased advertising budgets for FY27. The rise in spend comes while these firms face tighter margins, prompting marketers to seek greater…
AI Improves Marketing Speed, Yet Workloads Keep Rising
Automation is dramatically speeding up content creation and media planning, but marketers report that growing output expectations, intensified quality‑control demands and fragmented workflows are eroding the time savings AI was supposed to deliver. Executives say the paradox of…