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Key developments: Marketers are turning back to out‑of‑home (OOH) channels as AI‑generated content saps consumer trust in digital ads. The shift is highlighted in a recent Adweek piece noting that “as AI …

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Key developments: The IAB’s latest forecast shows a robust rebound in advertising spend across most media channels in early 2026, driven by cyclical events and a more confident consumer outlook. At the …