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Key developments this week show a rapid rollout of AI-driven features across the major ad platforms. Google Ads has added AI‑generated experiment summaries that automatically highlight goals, findings and next‑step recommendations, speeding …

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Key developments:

• OpenAI is rolling out a visual ad format inside ChatGPT’s image‑generation tool, starting with a limited US test for Free and Go users, and is bolstering measurement with new conversion‑tracking

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Microsoft has rolled out a "Prepare for the Age of AI Shopping" guide that pushes advertisers to prioritize an AI‑ready Merchant Center feed before creative, leveraging AI‑native ad formats, Copilot Checkout and …