Key developments are reshaping how marketers automate campaigns. OpenAI’s rollout of a visual ad format lets brands showcase products in richer, image‑driven experiences, signaling a move beyond text‑only generative ads. …

Key developments:

• OpenAI is rolling out a visual ad format that lets brands showcase products and experiences directly within ChatGPT, marking the first major visual ad offering from a generative‑AI

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Key developments:

• OpenAI is piloting a visual ad format inside ChatGPT’s image‑generation flow for U.S. advertisers, coupling it with new measurement integrations (Hightouch, LiveRamp, Tealium) that already show a 15.3% lower acquisition cost

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Key developments:

• Companies are bolstering AI‑powered marketing teams and tools. Eulerity added local performance agents that can assess brand perception in AI search results, manage listings, and automate creative production, while

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