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Key developments:

• The creator economy now exceeds $44 billion in spend, confirming that brands are treating creator partnerships as a core media channel rather than a test budget line item.
• Meta turned Instagram livestreams into purchasable ad

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The creator economy has officially crossed the $44 billion threshold, cementing its status as a core media channel rather than a niche experiment. This milestone is driving several rapid developments:

1. Budget realignment – CFOs are pulling …