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Retailers are confronting a new wave of AI‑driven commerce as shopping agents take over product recommendations, inventory replenishment, and even direct purchases, forcing brands to prioritize machine‑readable product data and decide how much inventory, pricing and customer information to expose to these agents. To address this shift, a coalition led by Meta, Walmart, Stripe and Sierra is rolling out a "personal agent protocol" that will standardize how AI assistants authenticate and interact with business sites, giving early adopters a competitive edge. At the same time, OpenAI’s latest ChatGPT updates let users virtually try on clothing and save favorites, with Walmart among the first retailers to integrate the virtual‑try‑on and favourites tools, signaling a push toward AI‑enhanced shopping experiences. Together, the rise of agentic commerce, the emerging open standard, and consumer‑facing virtual‑try‑on features mark the key developments reshaping retail, highlight why they matter for visibility and sales, and set the stage for broader AI‑driven purchasing ecosystems. [[1]]