Category: Agent-to-agent communication

Key developments: Dentsu’s Carat agency is teaming up with NBC Universal, Freewheel and AI firm Newton to deploy a dedicated planning, buying and optimization AI agent for upfront media investments. Tinuiti has opened its measurement layer to AI…

Mysten Labs, partnering with Google Cloud, unveiled the Verifiable Agent Arbiter (VAA), an evidence‑layer solution that lets enterprises independently verify that their AI agents operate within granted authority. By separating private telemetry stored in Google Cloud Storage from…