ChatGPT Search Use Drops to 14.4% as AI Overviews Flood Brand Queries
Key developments – A new Ahrefs study of 66.6 million logged‑out ChatGPT sessions shows that only 14.4 % of responses triggered a live web search in August‑September 2026, with an average of 1.6 follow‑up queries when a search did occur. At…
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