FTC Seeks Public Input on Updating Impersonation Rules to Tackle Platform‑Enabled Scam Ads
The commission has opened an Advance Notice of Proposed Rulemaking (ANPRM) to consider tightening its impersonation rules after consumers reported nearly $3.5 billion in losses from imposter scams in 2025. The FTC says scammers are exploiting ad‑optimization tools on…
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