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Key developments: The FTC announced it is seeking public comment on modernizing its rules to curb impersonation scams that exploit ad‑optimization platforms, highlighting how these tools let scammers reap billions while tech firms keep the profits. Simultaneously, California Governor Gavin Newsom signed legislation expanding the state's Cartwright Act, permitting the state to bring monopoly and monopsony claims against a single dominant firm rather than requiring a group of firms to act in concert.
Why they matter: Both actions address growing consumer‑harm concerns in the digital economy. The FTC’s proposed rule change could tighten oversight of advertising technologies that facilitate deceptive practices, potentially forcing platforms to share more responsibility for fraud. California’s new solo‑monopoly law gives regulators a powerful tool to tackle dominant players that can set prices, limit choices, or squeeze competitors without needing evidence of coordinated behavior, thereby protecting smaller businesses and consumers alike.
What to watch next: The FTC will publish a notice of proposed rulemaking and hold comment periods; watch for industry responses and any subsequent litigation over the rule’s scope. In California, expect the Attorney General’s office to file early enforcement actions under the expanded Cartwright Act, and observe how other states may consider similar solo‑monopoly provisions. Both fronts could reshape how digital advertising and market dominance are regulated nationwide. [[1, 2]]