Category: AI marketing automation

Key developments: – OpenAI is piloting a visual ad format inside ChatGPT’s image‑generation flow for U.S. advertisers, coupling it with new measurement integrations (Hightouch, LiveRamp, Tealium) that already show a 15.3% lower acquisition cost for early partners like…

Key developments: – Companies are bolstering AI‑powered marketing teams and tools. Eulerity added local performance agents that can assess brand perception in AI search results, manage listings, and automate creative production, while Iterable’s platform now uses persistent contextual…